The best baits you've never heard of.


In garages, basements and barns all across the United States, there exists an underground network of custom bass lure makers. Despite the small size of these operations, their lures pack enough punch to regularly outperform the big brands. Instead of focusing mass production and marketing, they focus on producing quality baits to help anglers catch more fish.

It is for these lure makers, the dark horses, that our company is named.

Dark Horse Tackle was created to help anglers discover these awesome, under-the-radar companies. Our boxes feature hand poured swimbaits and plastics, hand tied jigs and spinners, custom airbrushed crankbaits and more from a variety of dark horse lure makers across the country.