"The Best Baits You've Never Heard Of"

From The Best Small Businesses Across America

What Makes Dark Horse Tackle Different?

We spend our time creating and building relationships with small businesses in America. These small businesses hand craft their baits in basements, garages, and sometimes, living rooms across the nation. Featuring the quality only found in small batch, custom, hand crafted baits. You can be sure your contributions to our company go a long way in helping put food on the table for small business owners across America.  

How It Works

We find the best American small business bait & tackle makers

We test the baits

We pack & ship the baits so you can catch bass 

Our Products

Featuring three different subscription products with single purchase options available, we have a product for every budget and every need!


What Customers say about dark horse tackle

I really like the diversity between boxes. I'm not overloaded with the same lures every shipment. I like getting different things to try that I may not have bought on my own.

Robert P.

Just keep the family, home grown aspect going on! We love the family, made in USA thing.

Jeffrey R.

Great products! I love how a lot of the companies you feature aren't just the same old craw, jig, or senko.

Justin B.